Search Engine Optimization and Digital Media Technologist

How to Report Marketing Results to Your Clients

Here is video recording of the webinar and the slides from the webinar, How to Report Marketing Results to Clients for those who missed this remarkable webinar of HubSpot Partner Series.  Following are the main item you will will learn

  • SEO
  • Social Media
  • Blogging
  • Email Marketing
  • * Lead Generation

Social Media and Brand Monitoring Tools

Alterian SM2
Alterian SM2 is a social media monitoring and analysis solution designed for PR and Marketing professionals. SM2 helps you track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.



Analytic.ly
Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts cannot keep pace with these conversations.

Analytic.ly is a Social Search engine and a Conversation Mine that looks into the heart of digital conversations and engages across multiple networks simultaneously. We are an intelligent data service provider to enterprise. We are a powerful social network tool for individual users.


Attentio
Attentio Brand Dashboard Standard Edition is useful in a smaller company environment with a limited brand portfolio allows you to start analyzing the buzz around your brands or products, giving you access  to visualize buzz trends, multi-language sentiment  and event detection.

Using Attentio Brand Dashboard Enterprise Edition you can analyze the buzz of brands in different countries. You can share findings and compare the performance of the brands in different countries.


Biz360
Biz360 offers 3 market intelligence solutions which enable businesses to better understand their customers, influencer communities, the press and the investment community. These solutions deliver ongoing insights that shape market perception, response to competitive threats, evaluation of trends and issues and improved return on marketing investments.


BrandsEye
BrandsEye traces and assesses your online presence and provides you with a real-time Reputation Score for both you and your competitors. This allows companies to monitor the sentiments and opinions of their own customers, while making educated judgements about how to respond to attacks on their online reputation.

As it operates in real-time, BrandsEye also allows you to react immediately to any mentions of your brand, providing you with the opportunity to turn negative attacks around; neutralizing, or even improving perceptions around your brand.


Brandwatch
Brandwatch is a Social Media monitoring system. It reads through and summarizes what’s being said on the web so you don’t have to.

You really don’t need more data. On the internet, you have data coming out of your ears. What we all need is relevant information with the hard work taken out of it. This is what Brandwatch is all about. It’s the 21st Century answer to a press clippings service.


BuzzLogic
BuzzLogic is a digital media company with a data-driven ad platform built to optimize advertising across the largest pool of trusted blog content on the web. We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance – and provide contextual insight to boost results.


Collective Intellect
Collective Intellect(CI) goes far beyond basic awareness metrics to capture consumer consideration and preference metrics and insights from social media and private data sources, enabling partners and clients to glean actionable analysis faster, more cost effectively, and with better data purity than any other method.

CI’s software platform provides automated semantic analytics to allow users to explore key consumer insights and opinions by automatically capturing large, relevant data sets through topic categorization, which is filtered into themes, terms, dimensions, and personas. These qualitative results are then validated, quantified, and turned into highly actionable insights.


Crimson Hexagon
Understand what the online conversation really means for your brand. Our VoxTrot Listening Platform distills meaning — with mathematical precision — from the cloudy torrent of opinion, information and data available online.

Our technology, based on groundbreaking work conducted at Harvard University’s Institute for Quantitative Social Science, distills meaning about brands, products, services, markets and competitors from the online conversation.


Digimind
Digimind tracks what people are saying about your company and its products so that you can immediately identify threats and opportunities. If a false rumor is being spread about your product, you can rebut it before it obtains wide circulation. If blogger likes a feature of your product, you can reinforce the message by issuing a press release.

Responding more quickly to market perceptions and concerns will help increase revenues. Brand and product managers get connected in real-time to consumer opinions and can measure the impact of the communication acts.


dna13
As the global leader for on-demand software for real-time reputation management, dnaEnterprise provides complete visibility into global reputation.

It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.


Dow Jones Insight
Dow Jones Insight gives you a 360° view of events and conversations wherever they’re happening – in print, online or on video, from New York to Iran to China – plus the tools and expertise to synthesize millions of news articles and social media posts into meaningful reports.

Listen more strategically to the news and buzz affecting your organization and your brand, gain a better understanding of how your campaigns are performing and leverage additional tools and services for enriching your media research and analysis.


Filtrbox
See what others are saying about your company in realtime on Twitter, social networks, blogs and thousands of online news outlets. Get alerted when a customer comments somewhere online and respond quickly. People are talking about your company, your brand, and your industry right now…are you listening? Are you participating? FiltrBox was recently acquired by Jive Software.


ImpactWatch
ImpactWatch gives you the power to monitor and measure all of your traditional and social media coverage in real-time from an easy-to-use online dashboard. From the New York Times to Engadget to Twitter, ImpactWatch allows you to know what is going on as it happens.


ListenLogic
ListenLogic provides world-class consumer and market intelligence that helps clients make better decisions. By combining innovative with expert analysis, ListenLogic delivers relevant, timely insights into markets, consumers and competitors.

ListenLogic’s patented RESONATE™ technology uses supercomputing to monitor hundreds of millions of online sources in real-time and machine-learning technology and advanced natural language processing to ensure extreme relevance. ListenLogic allows those in brand management, market research, sales and customer service to easily monitor social media while dedicated ListenLogic expert industry analysts provide monthly insights/trend reports and continuous real-time insights and answers that enable timely, well-informed decisions across the enterprise.


Market IQ
Market IQ is the leading provider of market intelligence via the monitoring of online media and content sources. With the current “information overload” that corporates are faced with on a daily basis, Market IQ has designed a product which extracts just the information you require and delivers it to your desktop. We monitor several thousand sources every hour ensuring you are always aware of the most current information. We strive to be the most comprehensive provider of information to the communication, marketing and research industries. Established in 1995, Market IQ has fast become an indispensable provider of business intelligence to the corporate market.


nGenera Social Media
nGen Social Media is a sophisticated collection of tools to identify, monitor, and respond to customer conversations on a variety of social mediums.  To solve the problem of “not knowing what you don’t know,” nGen Social Media scans multiple social networking outlets using its Listening and Sentiment Analysis Platform.  The platform swiftly identifies customer chatter, prioritizes the incident using sentiment-assessing technology, and routes the incident to the appropriate agent just like a traditional customer-initiated inquiry.  How the incident is handled can be controlled based on business rules so that the most pressing issues are addressed first, ensuring high-value customers are taken care of and cutting off the broadcast of an issue to a larger audience, ultimately protecting the integrity of your brand.


Nielson BuzzMetrics
Every day, millions of consumers converse in online communities, discussion boards, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand? Nielsen’s BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses.


Overtone
People are sharing stories about your company online. Understand what they are saying – their sentiment, needs, and desires – at all times. Our listening system, OpenMic™, continuously reads and analyzes online conversations about your company or comments sent directly to you in email, SMS, or web forms.


PeopleBrowsr
Real-time internet conversations occur on many platforms, from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, such as Google or its email alerts, cannot keep pace with these conversations.

PeopleBrowsr is a social search engine and a ‘conversation mine’ that looks into the heart of digital conversations and engages across multiple networks simultaneously. PeopleBrowsr is an intelligent data service provider to business enterprise, and a powerful social network tool for individual users.


Pursway
Pursway provides the only solution that enables you to deploy an all encompassing Influencer Marketing strategy that can serve your entire marketing organization as well as all other customer touch points. And while our solution is broad and deep, you can start small and grow into it.


Radian6
By enhancing the richness of social media metrics atop web analytics data, brands can see the impact of social media content on their own website traffic, conversions, and sales. And with easy SalesForce integration, Radian6 users can see at a glance which content is coming from their customers and prospects, and add new contacts, cases and leads with a single click.


RightNow Cloud Monitor
RightNow Cloud Monitor will help you listen and participate in the multitude of consumer conversations happening in the social cloud. The application gives contact center agents the ability to monitor conversations about your products and your brand, and then identify and prioritize actionable next steps—whether they need to engage consumers directly, redirect them to a different service channel, create a service case, or simply continue to monitor the discussion.   Cloud Monitor is complemented by RightNow Cloud Links, which helps bolster your presence in the social networking world. With Cloud Links, you can include links to social network sites like Twitter, Facebook, LinkedIn, YouTube and Flickr in personalized surveys and outbound mailings created using RightNow Marketing and Feedback.


SAS Social Media Analytics
SAS Social Media Analytics integrates, analyzes and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organizations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace.


Scout Labs
Scout Labs is a powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.


Social Mention
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

(Free Tool)


Spiral16
Spiral16 is an informatics software company whose web-based toolset, Spark, accurately monitors, measures, and analyzes key Internet conversations surrounding a client’s brand initiatives. Utilizing a powerful and innovative data virtualization engine, the dashboard displays causal relationships between conversations allowing businesses a clear view of their true marketing influencers.


Spredfast
Spredfast is a social media initiative management platform that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Spredfast also offers a white label option perfect for agencies.


Synthesio
Synthesio helps marketing and communication professionals to detect and analyze these conversations, and to identify trends and influencers, as well as brand detractors and advocates.


Sysomos
Sysomos provides a powerful suite of next-generation analytic services that bring business intelligence to social media. Using contextual text analytics and data mining technology, Sysomos features access to billions of conversations on blogs, micro-blogging services, video sites, message board, social networks and media services so companies can effectively and quickly listen, measure, understand and engage with the fast-moving social media landscape.


TNS Cymfony
In a world of proliferating media types, understanding what is truly influential is both more essential and more difficult than ever. TNS Cymfony provides the breadth of content, the powerful technology, and the expertise to help professionals in marketing, research, communications, and customer service make sense of it all.


Trackur
Monitor your buzz.  Protect your reputation.  Listen to your customers.  Let’s be honest. There are over 100 different social media monitoring tools that you could use. Why should you pick Trackur? Because we offer powerful tools, while guaranteeing you’ll be up and running in less than 60-seconds. Your reputation doesn’t have time for a steep learning curve!


Trendrr
Trendrr allows you to track the popularity and awareness of trends across a variety of inputs, ranging from social networks, to blog buzz and video views downloads, all in real time. You can even compare trends to one another, monitoring and evaluating this comparison across a variety of sources.


Viralheat
Viralheat makes is extremely easy for you to begin tracking your brands, products or topic of interest. Don’t waste your time on pesky sales or support calls. With Viralheat, profiles are up and running in a matter of seconds and with a user friendly interface, Viralheat allows you to monitor, analyze and glean insights at blazing speeds.


Visible Technologies
Visible Technologies helps companies listen and learn what consumers are saying about them online. Its innovative TruCast platform is the industry’s most complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView search engine solution.


Vocus Social Media Software
Vocus provides advanced, easy-to-use on-demand software for the public relations industry.  One of its tools is for social media monitoring.  It provides the ability to listen to customers and prospects,  find influencers, monitor conversations, mentions and trends and engage your public.


Yalert
Yalert offers the latest in brand monitoring software & Internet monitoring technology allowing you to monitor the far, medium and near horizon in internet content as may relate to your brand, your customers brand or your partners, suppliers or general market network. Not only can Yalert protect your brand it can also aid your risk strategy and track events as may have been predicted as part of that strategy.


Google Official Accounts on Twitter

The official Google Blog has published a full list of Twitter Accounts held by each of the key Google departments. Now you can communicate directly with the development teams and be kept informed of changes in real time. It’s a big list so here goes:

twitter.com/Google – our central account
twitter.com/Blogger – for Blogger fans
twitter.com/GoogleCalendar – user tips & updates
twitter.com/GoogleImages – news, tips, tricks on our visual image search
twitter.com/GoogleNews – latest headlines via Google News
twitter.com/GoogleReader – from our feed reader team
twitter.com/GoogleVoice – updates & info on Google Voice*
twitter.com/iGoogle – news & notes from Google’s personalized homepage
twitter.com/GoogleStudents – news of interest to students using Google
twitter.com/YouTube – for YouTube fans
twitter.com/YouTubeES – en Espanol
twitter.com/GoogleAtWork – solutions for IT and workplace productivity

Geo-related
twitter.com/SketchUp – Google SketchUp news
twitter.com/3DWH – SketchUp’s 3D Warehouse
twitter.com/Modelyourtown – 3D modeling to build your favorite places
twitter.com/EarthOutreach – Earth & Maps tools for nonprofits & orgs
twitter.com/GoogleEarth – updates from the Google Earth team*
twitter.com/GoogleMaps – uses, tips, mashups
twitter.com/GoogleSkyMap -Android app for the night sky

Ads-related
twitter.com/AdSense – for online publishers
twitter.com/AdWordsHelper – looking out for AdWords questions and tech issues
twitter.com/AdWordsProSarah – Google Guide for AdWords Help Forum
twitter.com/GoogleAnalytics – insights for website effectiveness
twitter.com/GoogleAdBuilder – re building display ads
twitter.com/GoogleAffiliate – info for publishers from Google network advertisers*
twitter.com/GoogleRetail – for retail advertisers
twitter.com/GoogleTVAds – info on our digital system for more measurable TV advertising*
twitter.com/TechnologyUK – for U.K. tech advertisers
twitter.com/UKretail – for U.K. retail advertisers
twitter.com/creativesandbox – for advertising agencies*
twitter.com/InsideAdWordsDE – for German AdWords customers
twitter.com/GoogleAgencyDE – for German ad agencies
twitter.com/AdSensePT – info for Portuguese-language publishers
twitter.com/AdWordsRussia – AdWords news & tips in Russian
twitter.com/DentroDeAdWords – Spanish updates from the Inside AdWords blog
twitter.com/AdWordsAPI – AdWords API tips

Developer & technical
twitter.com/GoogleResearch – from our research scientists
twitter.com/GoogleWMC – Google Webmaster Central
twitter.com/GoogleCode – latest updates for Google developer products
twitter.com/GoogleData – Data APIs provide a standard protocol for reading and writing web data
twitter.com/app_engine – web apps run on Google infrastructure
twitter.com/DataLiberation – our initiative for complete import/export of all data
twitter.com/GoogleMapsAPI – about using Google Maps embedded in websites
twitter.com/GoogleIO – Google’s largest annual developer event

Culture, People
twitter.com/googletalks – notes from our @Google speaker series
twitter.com/googlejobs – the voice of Google recruiters

Country or Region
twitter.com/googlearabia – news from the Google Arabia Blog*

twitter.com/googledownunder – Google activities in Australia & New Zealand
twitter.com/googlebrasil – News & info for Brasil*
twitter.com/GoogleDE – Google in Germany
twitter.com/GoogleKorea – News & notes in Korean*
twitter.com/GoogleLatAm – Latin America (en Espanol)
twitter.com/GooglePolicyIt – Notes on Google policy issues in Italy

Search Engine Marketin Proposal Sample

Social Media Proposal Sample

How to Measure and Monitor your Social Media Marketing

I’ve been meeting and interviewing some of the top thought and practice leaders in the Web Metrics and Social Media space. I’m seeing a trend, and want to document it in order to help others. I’ve also had to measure a blog program at my previous job, so I know the challenges


Situation:

You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.

Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.

Goals

Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

Key Concepts:

Define goals of program
Why are you doing this community program? Why did you launch your blog? That needs to be determined ahead of time, or there’s simply nothing to measure against. Was it to: reach customers, drive awareness, listen, be human, respond to crisis, or build better products?

Social Media Measurement from the start
Measurement should be baked into your program before you launch it. It’s not an afterthought, it’s part of the process.

Measuring all of it may be inefficient and avoid paralysis

I’ve had some discussions with some of the leaders in this industry, and we don’t want you to be stuck in “Paralysis Analysis”. Shel Israel suggests that we don’t measure the value of a phone anymore –we know the value. At some point, business blogging will be like email –everywhere.

Start with the low hanging fruit
There’s quite a bit of free tools to initially measure, you should consider these right off the bat: Web Analytics, RSS Analytics, Technorati ranking. You should also be monitoring who’s linking to you (Technorati) and setup Google Alerts with keywords of company, products, and key employees.

Reporting vs Alerting
Reports is different from alerts, you’ll need to monitor too, marketing is in real-time now. A negative meme, a exploding battery could shatter your brand, are you watching in real time?

Attributes to measure
There are many attributes to measure, which will be determined based upon your goals, here’s a partial list (learn more from this roundtable):

-Activity (Web Analytics of blog or site)
-Tone (Sentiment)
-Velocity (Spread over time, URLs, Trackbacks)
-Attention (Duration on site)
-Participation (comments, trackbacks)
-Many qualitative attributes (comments, what did they say, what did they mean)

Measurement processes will always differ, depending on goals
You may never measure the same way for each program, the goals of each program will change the method in which you measure. the attributes will stay the same, but you’ll just use them in different ways to create a new report.

Learn to tell a story

I hear that CEOs are rarely satisfied with reports from Marketing as they don’t tell a story, the same applies to telling a story with your social media program. A bunch of facts and figures are not good enough to tell the story. What happened, where are we now, and where are we going. Did more folks come into the forum? how? and why? What are they doing now?

Qualitative is just as important as numbers

What really matters are the opinions, voices, and experiences that people are sharing. The written anecdote that persuades prospects to customers (or the other way around) is very important. Be sure to monitor and use these in your reports.

Case Studies:
I used to provide reports to stakeholders for my business blogging program. It would include blog site metrics (visitors, page views, top views, top commented posts, IP locations, etc) It would also have lists of qualiatitatve comments and discussions that needed to be answered out on the blogosphere, I’d also send alerts to teams when users were talking about products.

Ref: Web Strategist

The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base

In the last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook, the little networking site became a powerhouse in the online-marketing community.

If you’re thinking of tapping into the Facebook crowd for some high-profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.

Why Facebook?

Why has Facebook become the go-to networking site for marketers? Check out these articles to read up on the rise of this networking giant.

  1. Inside Facebook: This blog is devoted to “tracking Facebook and the Facebook Platform.” You’ll find useful stats, marketing tips and more.
  2. Facebook’s Ads Page: This page explains how Facebook provides business owners with self-service solutions, market-research solutions and integrated solutions when it comes to advertising.
  3. Should You Advertise on Facebook?: This article helps U.K.-based businesses decide whether or not they should advertise on Facebook.
  4. The Value of Facebook: Even in its earlier days, Facebook was considered a hot commodity in the industry. This post uncovers why there’s good reason for all the hype.
  5. What’s the Big Deal About Facebook’s Social Ads?: This article discusses why Facebook’s social ads are such a hit.
  6. $240 Million! Think of All the Beer We Can Buy!: When Microsoft shows a $240 million interest in your company, you know you’ve made it. Advertisers will also want to take note.
  7. Why Is Facebook Suddenly So Popular Among We Geezers?: A CNET blogger wonders how Facebook’s popularity has stretched from its original base of the under-25 crowd.
  8. Ten Reasons Why Facebook Is So Popular: This tongue-in-cheek article explains exactly why Facebook is such a popular site.
  9. How Did Facebook Become So Popular?: This blogger tracks Facebook’s rise to social-networking stardom and its technique of “utilizing one of the most powerful viral marketing strategies ever conceived.”
  10. Facebook: More Popular Than Porn: Time magazine’s Web site discovers that Facebook is more popular than porn sites among college students.
  11. Fifteen Reasons Facebook May Be Worth $15 Billion: Back when Microsoft decided to invest $240 million in Facebook, it also declared the social-networking site to be worth around $15 billion total. The reasons for the site’s popularity still hold true in 2008.
  12. The Impact of Facebook’s Platform: This article from ReadWriteWeb compares Facebook founder Mark Zuckerberg to a young Steve Jobs and applauds Facebook for opening up its company to developers and advertisers.

Advertising

Learn about current and future advertising opportunities on Facebook by reading these posts.

  1. Sponsored Groups: Sponsor your own group on Facebook by purchasing a link that hosts ad content, message boards and more.
  2. Mini-Feed: When it first came out, members weren’t sure if they wanted to be updated each time a friend added new photos, changed their status or even wrote on someone else’s Wall. As an advertiser, though, you can track your Mini-Feed to find out what your friends have been up to and more closely study your target audience.
  3. AceBucks: Facebook users earn AceBucks by playing games and taking surveys, then cashing them in for real-life prizes like Wii systems and iPods. Create your own survey or game to promote your business, then invite others to play.
  4. Five Moneymaking Opportunities on Facebook: Mashable! lists several moneymaking strategies available on Facebook, advertising and otherwise.
  5. Facebook’s Secret Rate Card: This article explores which Facebook advertising methods are worth your money and effort, and which aren’t.
  6. Could Facebook Change Web Advertising?: Listen to this NPR (National Public Radio) report to uncover the newest trends in Web advertising.
  7. How to Effectively Advertise on Facebook: Trendcatching’s post explores some of the more lucrative strategies advertisers have used to tap into the Facebook market.
  8. How Does Facebook Figure into Your Online Advertising Campaign?: This article is a must-read for business owners who are thinking about incorporating Facebook marketing into their own advertising campaigns.
  9. Social Networks Find Ways to Monetize User Data: Learn how to make money off of your Facebook friends (it’s not as sleazy as it sounds) with the tips and analyses provided here.
  10. Digging into Facebook’s Ad Future: CNET News.com believes that Facebook has the capabilities to become an “advertiser’s paradise,” despite some social-networking sites’ inability to make serious profits.
  11. Promote Your Cause on Facebook in Six Easy Steps: TechSoup shows nonprofits how to use Facebook for self-promotion.
  12. Facebook Ads: Facebook’s official advertising page strives to prove how social ads, profile pages and paid ads can increase a company’s business.

Free Marketing Opportunities

The beauty of using Facebook as a marketing tool comes from the endless ways in which you can advertise your business for free. Once you’ve set up a free account, use your creativity to maximize these features.

  1. Profile Page: All Facebook members get their own profile page when they sign up. Use this as your canvas to upload pictures, logos and other information about your company.
  2. Groups: Use the site’s Groups feature to network with your target audience. You can join existing groups or create one just for your business to amp up the buzz about its services.
  3. Facebook Marketplace: College kids use the site’s Marketplace to scout out used couches and find roommates, but a savvy business owner can advertise services and product sales, as well as search for new employees.
  4. Networks: Ignoring the Networks question when you create your company’s profile could lose it a lot of business. List your business’s city, industry, neighborhood and any other relevant information to let potential customers and business partners know where they can find you.
  5. Facebook Badge: Facebook describes its Badge feature as “a customizable way to share your Facebook information on other Web sites.” Creating your own Badge will link Facebook friends to your company’s Web site.
  6. Events: Instead of printing out flyers and mailers the next time you want to advertise an event, use the free Facebook Events app to get the word out.
  7. FunWall: Mass emails are so yesteryear. If you want to keep in close contact with your Facebook friends, use the FunWall to create a message or send a greeting to everyone at once.
  8. Top Friends Network: Reward your top friends by sending them a virtual drink or writing on their FunWalls. As a marketing tool, the Top Friends network serves as another way to group your contacts, keep an eye on your target demographic, and quickly and effectively reach out to your company’s best customers.
  9. Inbox: Send secure, private messages to your clients on Facebook with the Inbox app. You can still send out mass messages, but only to the contacts you select.
  10. Notes: Mashable! calls Facebook’s Notes application a blogging feature because of the way users post links, messages, photos and other information that they want to share with friends. Even if you maintain a blog elsewhere, give your Facebook friends an exclusive peek into your company’s news and behind-the-scenes schedule by posting here.
  11. Contact Importer: The contact importer helps you “find your friends on Facebook.” If you want to find out if your clients or other work-related contacts use Facebook but think it’s a little lame to come right out and ask, upload your contacts from AIM, Gmail, Outlook, Apple Mail and more to find out if they’re online.
  12. Share Partners: When you publish updates to your company blog or Web site, add the link or a link and a photo to your Facebook profile using the Share Partners app.

Tools and Applications

Facebook add-ons allow you to customize your profile page and build up virtual relationships with clients and customers. Check out these tools and applications that will give your marketing plan a boost.

  1. Facebook Social Ads: Pinpoint your company’s Facebook friends and friend wannabes by creating a social ad that reveals itself to visitors of your profile and friends of friends of friends … you get the idea.
  2. Facebook Pages: A more business-savvy name for Profile, the Facebook Page now includes all kinds of add-ons so that you can post videos, logos, pictures and other marketing info.
  3. Facebook Polls: Businesses can effectively find out what their target audiences are thinking by utilizing this polling service on Facebook.
  4. Facebook Beacon: Connect your company’s Web site to your customers’ Facebook profiles with the Beacon action alerts. By integrating just three lines of code, your customers can choose to let their friends see what they viewed and bought on your company’s Web site and more.
  5. Facebook Insights: Through charts and mapping devices, companies can accurately track their “presence and promotion on Facebook.”
  6. Facebook Platform: If you want stand out from the thousands of other Facebook advertisers, create your own tools and applications with Platform. This system helps Facebook users design interactive apps so that visitors and friends can easily explore what your company has to offer.
  7. FeedBurner: Advertise your company’s blog or podcast with the FeedBurner app for Facebook. A feed will appear on your profile, so visitors to your page are instantly updated with new postings, videos and more.
  8. Gydget: Small companies, bands, nonprofit groups and other organizations should try out Gydget, “a stand-alone viral-promotions tool” that you can add to your Facebook page and also encourage others to integrate with their own pages Update fans and clients with details about upcoming events, networking opportunities, sales and product launches.
  9. Ether: Charge by the phone call when you list your Ether number on Facebook with this ingenious app. By adding the button to your Facebook page, you can advertise your expertise and invite friends to call you for advice.
  10. Jobster: Attract new talent from the Facebook pool by integrating a Jobster button with your profile. Your company can build its own job network, submit a listing in the Jobster network and more.
  11. QOOP: QOOP helps you create promotional items like T-shirts and mugs from digital photos. Facebook users can use the QOOP app to share the items by letting friends view and purchase your marketing creations.
  12. Oodle Classifieds: Organize your company’s advertisements, job postings and classifieds on Facebook with the Oodle app.

Targeting the Right Demographic

Before you decide to tackle the entire Facebook market, try narrowing down your strategy by researching each of Facebook’s demographics.

  1. Big Brands and Facebook: Demographics, Case Studies and Best Practices: This slideshow from Forrester breaks down Facebook’s primary demographics by age, country and other dividers to give advertisers insight into effective marketing campaigns.
  2. Facebook Polls Launches Tonight: Marketing Research Paradise: This article details the ways in which Facebook’s Polls app can help your company get in touch with its target demographic.
  3. Could Facebook Become the New MySpace: Many have speculated over the relationship between Facebook and MySpace.com, and this article explores the specific demographics of each.
  4. Facebook by the Numbers: This article is from May 2007, but readers can still use the post as a guide to study Facebook’s age demographics.
  5. Facebook Users Up 89 Percent Over Last Year; Demographic Shift: Find out how Facebook’s overall demographic has changed from its inception to today.
  6. Facebook’s Most Popular Apps So Far: Want to know where to slip in ads and find your company’s audience? Find out which apps people are using the most on Facebook.
  7. Facebook Goes Beyond College, High School Markets: Even if your company’s target audience isn’t made up of college students, Facebook is still a viable marketing platform. This article explains why.
  8. Facebook Market Research Secrets: Discover the sneaky way to perform market research by using Facebook’s tools.
  9. Facebook: The Future of Market Research?: This market research analysis holds that “sites [like Facebook] are providing useful business solutions not only to advertisers, but also to market research companies and marketing services companies.” Read the whole article to find out why.
  10. Facebook Provides Fascinating Glimpse Into Society, Media Demographics: This analysis of Facebook’s advertisers also gives tips on how to look for marketing clues from your target audience.
  11. Social-Networking Demographics: This article tracks the general demographic stats of social networking sites like Facebook.
  12. Exercise for the Reader: Facebook Member Stats: The author of this post decided “to pull together some stats on relative numbers of members from each country.” Find out the results by reading the entire article.

How-to Guides

Follow these how-to guides to navigate the limitless marketing possibilities and tailor your own Facebook marketing strategy.

  1. Six Ways to Market on Facebook: This article should help those business owners who are still relatively new to the Facebook world. Simple tips include “host an event and post it” and “post news articles.”
  2. Inside//Out: Facebook: This blogger gives great tips on how to effectively market your company on Facebook without disrupting the advertiser-customer relationship.
  3. Tips to Marketing on Facebook: Writer Janet Meiners considers some of the basic but effective marketing tools that Facebook has to offer.
  4. Facebook Marketing. It Can Be a Good Thing: BusinessWeek’s article about Facebook marketing considers the pros and cons of placing ads on the networking site.
  5. Eight Marketing Ideas from Facebook Groups: The Influential Marketing Blog dissects seven different Facebook groups and general event groups to find out what works and what doesn’t when promoting your event or business.
  6. Ten Killer Facebook Marketing Tips: From sending virtual gifts to adding friends, this article explains why certain Facebook actions are great self-promoters.
  7. Facebook Usage and Marketing: Check out this guide for tips on how to make Facebook’s apps work for you and your business.
  8. How to Create a Successful Facebook Group: If your business wants to create a group on Facebook to reach a bigger audience, use these tips to gain a large following of fans.
  9. Target Niche Audiences With Facebook Advertising: AllBusiness.com publishes this post to help advertisers understand the pros and cons of using Facebook as a marketing platform.
  10. How Marketers Use Facebook: This upbeat article has some useful tips to introduce marketers into the world of Facebook.
  11. Facebook Marketing: Social Networking at its Best: You don’t have to go all out with social ads and beacons to use Facebook as a marketing tool. This article explains the benefits of setting up your profile page and networking with new friends.
  12. How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you’re “sleeping” or “at work,” use the Status feature to clue customers in on what big business idea you’re working on.

Small Business Strategies

Even if you don’t have the budget to promote a presidential election with ABC, your small business can benefit from Facebook’s marketing strategies. Find out how with this list of tools and tips.

  1. Networking: Use Facebook as a Marketing Tool: This article focuses on how entrepreneurs can use Facebook as a self-promotion tool and turn social networking into professional networking.
  2. Top Five Viral Facebook Techniques: Learn how to make the most of referrals, giveaways and other simple apps with the tips in this article.
  3. Web 3.0 Marketing with Facebook: Find out why Facebook is great for small businesses wanting to tap into a large, global market.
  4. Facebook as a B2B Marketing Tool: This article chronicles how ordinary Facebook users have begun to use the social networking community as a place to self-promote and improve business.
  5. Top Ten Ways to Use Facebook to Promote Your Business for Free: If your company doesn’t have a huge marketing budget, don’t worry. This article gives tips on using Facebook’s free features to reach consumers.
  6. Entrepreneurs Need Both Facebook and LinkedIn: This article from the Small Business Trends website details why entrepreneurs should take advantage of the many self-promotion and networking opportunities that Facebook offers its members.
  7. Time for Facebook?: This author tries to figure out why Facebook, not just e-mail, is a useful tool for keeping contacts. Readers will also find tips on how to become more savvy at online networking.
  8. Make Money with Facebook Applications: Web designers and developers are encouraged to create their own Facebook applications as an on-the-side moneymaking project.
  9. Using Facebook for Business: A Real Life Example: The analysis of a real-life Facebook marketing strategy will help other small-business owners determine if a similar technique is right for their company.
  10. Facebook Platform: This page includes “everything you need to get started building a Facebook Application.” Ready, set, design!
  11. Facebook, a Marketer’s Friend: This article from The Wall Street Journal tracks a small-business owner and her lucrative, profitable adventures with Facebook marketing.
  12. Five Ways Small Business Can Benefit from Social Media/Networking Sites: Small-business owners will find ways to use Facebook to meet their unique marketing needs.

The Danger of Facebook

Before you invest all of your company’s hard-earned marketing budget into Facebook advertising, check out these guides that discuss some of the negative challenges you might encounter.

  1. Why Facebook Is Not a Viable Marketing Platform: Blogger Muhammad Saleem considers the reasons why Facebook marketing isn’t always a good idea. From lack of focus to lack of visibility, he argues that there are several reasons to avoid this strategy.
  2. Facebook Grooming Us for Intrusive Marketing?: A blog at CNET News.com suggests that Facebook’s cozy relationship with advertisers treads on the dangerous concept of intrusive marketing.
  3. Facebook Marketing Stunt Backfires: This article reveals how careless marketing tactics can lead to controversial, shady ad campaigns and bad public relations.
  4. Five Things That Could Kill Facebook: From inbox contamination to application noise, learn how not to overdo your Facebook activity.
  5. A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.’s Facebook marketing campaign wasn’t a success, and what your company can learn from its mistakes.
  6. Facebook’s New Ads: If You’re a Good Person, Why Should You Want Privacy?: Can advertising on Facebook backfire? This article thinks that it can, if members are annoyed that big businesses prey on social- networking sites just to spy on their consumers.
  7. Facebook Beacon: A Cautionary Tale About New-Media Monopolies: This article condemns certain Facebook marketing opportunities like Beacon by calling the technique “a classic case of overreaching.” Read this post before setting up a Facebook-oriented marketing strategy.
  8. Madison Avenue Stampedes Onto Facebook: This video/article combination warns Facebook users against huge corporations that are “using Facebook … to exploit the site’s functions for their own business-networking pursuits, personal expression and just plain goofy fun.” Make sure you steer clear of these sketchy techniques if you want to attract new customers via Facebook.
  9. Ten Reasons Why Social-Media Marketing Sucks: From undefined goals to all-around randomness, see why this blogger thinks social-media marketing sucks.

Miscellaneous Resources

These resources provide even more insight into the many ways that advertisers can capitalize on Facebook’s popularity.

  1. Social-Media Marketing in a Nutshell: Dosh Dosh introduces the concept of using social-media sites as venues for cutting-edge marketing techniques.
  2. Facebook is the Marketing Story of ’07: According to Influxinsights, “Facebook emerged from college dorms late in 2006 and then exploded onto the cultural scene in the U.S., U.K. and Canada in 2007.” Read the rest of the article to learn why 2007 was Facebook’s year.
  3. Facebook Lets Advertisers Reach Members Via Free Apps: To reach customers on a “deeper level,” get tips on utilizing Facebook’s many applications.
  4. Employers Reach Out to Recruits with Facebook: Besides marketing your business to consumers, why not market it to fresh recruits? This article shows you how.
  5. Inside Facebook: The Facebook Book: This blog provides analyses and excerpts from the book “Inside Facebook” to help businesses understand what the social-networking trend can do for them.
  6. Facebook Members Sell Their Own Ads: Though it’s currently against the rules, “more than 1,500 Facebook users have started placing advertisements on their own profile pages.” Find out how selling ads on your profile eventually backfires.
  7. Why Your Company Needs to Be on Facebook: Harvard Business School’s Conversation Starter site publishes this article from Forrester’s Charlene Li. Check out the many reasons why all companies should consider joining Facebook.

Yamin Malik

Create Your Badge

Turn your iPod Touch into a mobile with Vopium

Now you can also make cheap calls and send text messages all over the world from your iPod Touch! Simply visit get.vopium.com from your iPod OR download Vopium to your PC or Mac from iTunes.

Vopium is a free application installed on your iPod Touch (2nd generation) allowing you to turn it into a mobile phone. When your iPod is connected to WiFi, you can make calls and send text messages over the internet using your normal mobile number. You do not pay any charges to your mobile operator. You only pay Vopium’s low international call rates. You can obviously also use your iPod to make national calls. Just remember that you need to acquire a Microphone adapter to make calls.

When people call or text you back, you will receive the call and text message on your regular mobile phone. Thereby you are sure to always receive the call and text, even when you are not connected to WiFi

Instant messaging, integrated with MSN, Skype, Gtalk, Yahoo, AIM, ICQ and Twitter, will be added soon! We are doing the final round of testing and are eager to share it with you guys.

Needless to say this new version obviously also works on your iPhone.
You can read more about Vopium for iPod touch here

Google Insight Search Results for “SMS”



How to get Google to crawl your site faster?

Normally there are two possible reasons why Google is spidering your website slow.
The first reason can be that there no or very few quality backlinks to your website found by Google. Google consider your site importance with quality links it finds, the more quality links it finds, the higher points Google associate with your site and more frequently your site will be crawled.
The second reason why Google is slow in spiedering your site might be that your server response is slow. Google point out these issues in Google Webmasters Tools. You may please get understanding from my post “How to use Google Webmaster Tools”. You can see these details in the “Crawl rate” overview of the Diagnostic tab:

Normally there are two possible reasons why Google is spidering your website slow.

The first reason can be that there no or very few quality backlinks to your website found by Google. Google consider your site importance with quality links it finds, the more quality links it finds, the higher points Google associate with your site and more frequently your site will be crawled.

The second reason why Google is slow in spiedering your site might be that your server response is slow. Google point out these issues in Google Webmasters Tools. You may please get understanding from my post “How to use Google Webmaster Tools”. You can see these details in the “Crawl rate” overview of the Diagnostic tab:

Crawl faster

My advice: set it to “Faster”, but don’t stop with that: make your server react faster, either by upgrading your hosting, your hardware, or whatever is needed. Chances are that when Google is suffering long load times, your users are as well.

Now if both of these aren’t right for you, Google has found many great links to your site and it’s not telling you it would like to crawl faster, there is one solution to make sure it crawls your new articles or pages even faster: sitemaps.

I don’t use them on this site myself, as I want to know how Google crawls my site without me interfering in the process. However, if you think you have something to gain by Google crawling your new pages faster, an XML sitemap is a plausible solution.

Do consider though that you’re throwing data away, you’ll never know if and when Google would have found a page by itself if you hadn’t put it in the sitemap.