Below are the 10 key factors in Off-page search engine optimization and backlinks which have significant role in Google rankings.  I am certain by following these guide lines and adding up these strategies in your SEO game plan, you will have more better higher ranking.

1. Numbers of Incoming Links

There are long debates on the how much incoming links must have for a website. The quick answer is the more incoming links to your website, the more chances you have for high ranking. Obviously there are lot of others important factors invovled in the game, most considerable are as below.

2. Quality of Backlinks

No doubt hundereds and thousands of backlinks are great, however few very high quality backlinks can have significant impact on all of them. For high Google ranking quality backlinks are extremly important. Key factors in quality of back links are: How well ranked the other site, How the contents are relevant to you, The backlink is onway link or exchanged one, Where that link is placed and is it text link or image link.

3. Diversity of Backlinks

Backlinks to your website from variety of different sources are helpful in off-page optimization and Google ranking. For example if all of your backlinks are from forums that will not show expected results. However if you have backlinks from blogs, forums, directories, relevant websites, articles, videos and wikis- it will increase your web presence, referral traffic and high ranking in search engines.

4. Backlink Anchor Text

Having your targetted keywords in anchor text of backlinks has vital role in getting higher ranking. The anchor text present in your backlinks to your website associate keywords or keyphreases to contetn of your landing page. The more relevancy of anchor text and contents the more legitimate position you will have in search engines ranking.

5. Domain Age and History

The older your domains is and longer your presence is in cyber world, the more credible and reputable you will be viewed. You can’t do any thing with this issue if your website is new, however you can purchase older and existing domains as long as these domains have good reputation in search engines.

6. Web 2.0

Web 2.0 is broad term and it can be refer to multiple segments like social media, social networking, social bookmarking, community building and many thing more. The benefit of web 2.0 lies in your skills to generate backlinks, reach out to more targeted audience and customers and increase your online presence in wide range of different mediums.

7. Website Interactivity and Visitor Quality

Many SEO experts and webmasters ignored the important factor of user interactivity with website that also effect SEO and Google rankings. Your target should be to decrease bounce rate as much low as possible, which can be possible when visitors find their required information on your pages, the like your presentation and find it trustworthy and relevant. This factor will also boost website reputation and credibility within the complex algorithms of search engines.

8. Traffic Sources

The traffic sources ( percentage of Direct traffic, Organic Traffic, Referral Traffic and Demographic data) also considered as important factors in Google rankings. There are also “good” and “bad” online sources of traffic, if you are participating in linking baiting, purchased traffic or any black hat or spam activity that will end up at being penalized some extent. However traffic from well reputed and relevant referral sites, natural and organic traffic and PPC-Pay Per Click traffic from trusted networks will improve your Google ranking.

9. Popularity History

The previous history of your website popularity and trends will be factors in your long term Google Rankings. It means that if your website traffic graph suddenly spikes, or suddenly your content pages quadruples and you may have 2000+ more backlinks in your counts – all these will be looked suspicious in Google algorithms. The gradual increase in contents, backlinks and traffic are more successful.

10. Web Directories

Google rankings are no more considering back links from web directories, however submitting your website on top directories like DMOZ can still provide a solid boost. Don’t trapped by lot of online offers to be listed in hundereds or thousands of web directories with small amount of money, these have no value and even may considered as negative practice in Google ranking. You should only consider well trusted and top ranked web directories.

If you plan your off-page and back SEO strategies on above mentioned advices then be confident that you are on the right track to get higher Google ranking. These off-page activities are equally important as on-page optimizations factors. Many SEO experts and consultant are agreed that Google ranking algorithm gives more importance to off-page SEO than on-page SEO.

Therefore as a webmasters and small business owners , it very important to keep above mentioned SEO strategies as a part of your online marketing plan for long term viability and success. These factors will assure your credibility, online reputation and presence. So as result it will boost your Google ranking, more organic traffic, more loyal user, more conversion and total online success.

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