Search Engine Optimization and Digital Media Technologist

Social Media and Brand Monitoring Tools

Alterian SM2
Alterian SM2 is a social media monitoring and analysis solution designed for PR and Marketing professionals. SM2 helps you track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts cannot keep pace with these conversations. is a Social Search engine and a Conversation Mine that looks into the heart of digital conversations and engages across multiple networks simultaneously. We are an intelligent data service provider to enterprise. We are a powerful social network tool for individual users.

Attentio Brand Dashboard Standard Edition is useful in a smaller company environment with a limited brand portfolio allows you to start analyzing the buzz around your brands or products, giving you access  to visualize buzz trends, multi-language sentiment  and event detection.

Using Attentio Brand Dashboard Enterprise Edition you can analyze the buzz of brands in different countries. You can share findings and compare the performance of the brands in different countries.

Biz360 offers 3 market intelligence solutions which enable businesses to better understand their customers, influencer communities, the press and the investment community. These solutions deliver ongoing insights that shape market perception, response to competitive threats, evaluation of trends and issues and improved return on marketing investments.

BrandsEye traces and assesses your online presence and provides you with a real-time Reputation Score for both you and your competitors. This allows companies to monitor the sentiments and opinions of their own customers, while making educated judgements about how to respond to attacks on their online reputation.

As it operates in real-time, BrandsEye also allows you to react immediately to any mentions of your brand, providing you with the opportunity to turn negative attacks around; neutralizing, or even improving perceptions around your brand.

Brandwatch is a Social Media monitoring system. It reads through and summarizes what’s being said on the web so you don’t have to.

You really don’t need more data. On the internet, you have data coming out of your ears. What we all need is relevant information with the hard work taken out of it. This is what Brandwatch is all about. It’s the 21st Century answer to a press clippings service.

BuzzLogic is a digital media company with a data-driven ad platform built to optimize advertising across the largest pool of trusted blog content on the web. We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance – and provide contextual insight to boost results.

Collective Intellect
Collective Intellect(CI) goes far beyond basic awareness metrics to capture consumer consideration and preference metrics and insights from social media and private data sources, enabling partners and clients to glean actionable analysis faster, more cost effectively, and with better data purity than any other method.

CI’s software platform provides automated semantic analytics to allow users to explore key consumer insights and opinions by automatically capturing large, relevant data sets through topic categorization, which is filtered into themes, terms, dimensions, and personas. These qualitative results are then validated, quantified, and turned into highly actionable insights.

Crimson Hexagon
Understand what the online conversation really means for your brand. Our VoxTrot Listening Platform distills meaning — with mathematical precision — from the cloudy torrent of opinion, information and data available online.

Our technology, based on groundbreaking work conducted at Harvard University’s Institute for Quantitative Social Science, distills meaning about brands, products, services, markets and competitors from the online conversation.

Digimind tracks what people are saying about your company and its products so that you can immediately identify threats and opportunities. If a false rumor is being spread about your product, you can rebut it before it obtains wide circulation. If blogger likes a feature of your product, you can reinforce the message by issuing a press release.

Responding more quickly to market perceptions and concerns will help increase revenues. Brand and product managers get connected in real-time to consumer opinions and can measure the impact of the communication acts.

As the global leader for on-demand software for real-time reputation management, dnaEnterprise provides complete visibility into global reputation.

It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.

Dow Jones Insight
Dow Jones Insight gives you a 360° view of events and conversations wherever they’re happening – in print, online or on video, from New York to Iran to China – plus the tools and expertise to synthesize millions of news articles and social media posts into meaningful reports.

Listen more strategically to the news and buzz affecting your organization and your brand, gain a better understanding of how your campaigns are performing and leverage additional tools and services for enriching your media research and analysis.

See what others are saying about your company in realtime on Twitter, social networks, blogs and thousands of online news outlets. Get alerted when a customer comments somewhere online and respond quickly. People are talking about your company, your brand, and your industry right now…are you listening? Are you participating? FiltrBox was recently acquired by Jive Software.

ImpactWatch gives you the power to monitor and measure all of your traditional and social media coverage in real-time from an easy-to-use online dashboard. From the New York Times to Engadget to Twitter, ImpactWatch allows you to know what is going on as it happens.

ListenLogic provides world-class consumer and market intelligence that helps clients make better decisions. By combining innovative with expert analysis, ListenLogic delivers relevant, timely insights into markets, consumers and competitors.

ListenLogic’s patented RESONATE™ technology uses supercomputing to monitor hundreds of millions of online sources in real-time and machine-learning technology and advanced natural language processing to ensure extreme relevance. ListenLogic allows those in brand management, market research, sales and customer service to easily monitor social media while dedicated ListenLogic expert industry analysts provide monthly insights/trend reports and continuous real-time insights and answers that enable timely, well-informed decisions across the enterprise.

Market IQ
Market IQ is the leading provider of market intelligence via the monitoring of online media and content sources. With the current “information overload” that corporates are faced with on a daily basis, Market IQ has designed a product which extracts just the information you require and delivers it to your desktop. We monitor several thousand sources every hour ensuring you are always aware of the most current information. We strive to be the most comprehensive provider of information to the communication, marketing and research industries. Established in 1995, Market IQ has fast become an indispensable provider of business intelligence to the corporate market.

nGenera Social Media
nGen Social Media is a sophisticated collection of tools to identify, monitor, and respond to customer conversations on a variety of social mediums.  To solve the problem of “not knowing what you don’t know,” nGen Social Media scans multiple social networking outlets using its Listening and Sentiment Analysis Platform.  The platform swiftly identifies customer chatter, prioritizes the incident using sentiment-assessing technology, and routes the incident to the appropriate agent just like a traditional customer-initiated inquiry.  How the incident is handled can be controlled based on business rules so that the most pressing issues are addressed first, ensuring high-value customers are taken care of and cutting off the broadcast of an issue to a larger audience, ultimately protecting the integrity of your brand.

Nielson BuzzMetrics
Every day, millions of consumers converse in online communities, discussion boards, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand? Nielsen’s BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses.

People are sharing stories about your company online. Understand what they are saying – their sentiment, needs, and desires – at all times. Our listening system, OpenMic™, continuously reads and analyzes online conversations about your company or comments sent directly to you in email, SMS, or web forms.

Real-time internet conversations occur on many platforms, from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, such as Google or its email alerts, cannot keep pace with these conversations.

PeopleBrowsr is a social search engine and a ‘conversation mine’ that looks into the heart of digital conversations and engages across multiple networks simultaneously. PeopleBrowsr is an intelligent data service provider to business enterprise, and a powerful social network tool for individual users.

Pursway provides the only solution that enables you to deploy an all encompassing Influencer Marketing strategy that can serve your entire marketing organization as well as all other customer touch points. And while our solution is broad and deep, you can start small and grow into it.

By enhancing the richness of social media metrics atop web analytics data, brands can see the impact of social media content on their own website traffic, conversions, and sales. And with easy SalesForce integration, Radian6 users can see at a glance which content is coming from their customers and prospects, and add new contacts, cases and leads with a single click.

RightNow Cloud Monitor
RightNow Cloud Monitor will help you listen and participate in the multitude of consumer conversations happening in the social cloud. The application gives contact center agents the ability to monitor conversations about your products and your brand, and then identify and prioritize actionable next steps—whether they need to engage consumers directly, redirect them to a different service channel, create a service case, or simply continue to monitor the discussion.   Cloud Monitor is complemented by RightNow Cloud Links, which helps bolster your presence in the social networking world. With Cloud Links, you can include links to social network sites like Twitter, Facebook, LinkedIn, YouTube and Flickr in personalized surveys and outbound mailings created using RightNow Marketing and Feedback.

SAS Social Media Analytics
SAS Social Media Analytics integrates, analyzes and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organizations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace.

Scout Labs
Scout Labs is a powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.

Social Mention
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

(Free Tool)

Spiral16 is an informatics software company whose web-based toolset, Spark, accurately monitors, measures, and analyzes key Internet conversations surrounding a client’s brand initiatives. Utilizing a powerful and innovative data virtualization engine, the dashboard displays causal relationships between conversations allowing businesses a clear view of their true marketing influencers.

Spredfast is a social media initiative management platform that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Spredfast also offers a white label option perfect for agencies.

Synthesio helps marketing and communication professionals to detect and analyze these conversations, and to identify trends and influencers, as well as brand detractors and advocates.

Sysomos provides a powerful suite of next-generation analytic services that bring business intelligence to social media. Using contextual text analytics and data mining technology, Sysomos features access to billions of conversations on blogs, micro-blogging services, video sites, message board, social networks and media services so companies can effectively and quickly listen, measure, understand and engage with the fast-moving social media landscape.

TNS Cymfony
In a world of proliferating media types, understanding what is truly influential is both more essential and more difficult than ever. TNS Cymfony provides the breadth of content, the powerful technology, and the expertise to help professionals in marketing, research, communications, and customer service make sense of it all.

Monitor your buzz.  Protect your reputation.  Listen to your customers.  Let’s be honest. There are over 100 different social media monitoring tools that you could use. Why should you pick Trackur? Because we offer powerful tools, while guaranteeing you’ll be up and running in less than 60-seconds. Your reputation doesn’t have time for a steep learning curve!

Trendrr allows you to track the popularity and awareness of trends across a variety of inputs, ranging from social networks, to blog buzz and video views downloads, all in real time. You can even compare trends to one another, monitoring and evaluating this comparison across a variety of sources.

Viralheat makes is extremely easy for you to begin tracking your brands, products or topic of interest. Don’t waste your time on pesky sales or support calls. With Viralheat, profiles are up and running in a matter of seconds and with a user friendly interface, Viralheat allows you to monitor, analyze and glean insights at blazing speeds.

Visible Technologies
Visible Technologies helps companies listen and learn what consumers are saying about them online. Its innovative TruCast platform is the industry’s most complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView search engine solution.

Vocus Social Media Software
Vocus provides advanced, easy-to-use on-demand software for the public relations industry.  One of its tools is for social media monitoring.  It provides the ability to listen to customers and prospects,  find influencers, monitor conversations, mentions and trends and engage your public.

Yalert offers the latest in brand monitoring software & Internet monitoring technology allowing you to monitor the far, medium and near horizon in internet content as may relate to your brand, your customers brand or your partners, suppliers or general market network. Not only can Yalert protect your brand it can also aid your risk strategy and track events as may have been predicted as part of that strategy.

About Yamin Malik

Yamin Malik is an SEO Professional, Digital Media Technologist, blogger and social media expert based in Islamabad – Pakistan.

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